Level Measurement | APM Solutions Changing the market from level to volume


 Ofir Perl, Founder and CEO

Ofir has five years experience managing and leading large-scale development projects in telecommunications and signal processing, from idea-stage to completion. He served as an officer (Captain) in the Israel Defense Forces (IDF) where he was responsible for several systems engineering projects involving state-of-the-art communications and computing technology. Prior to founding APM, Ofir worked at RAD Data Communications in pre-sales as a developer and integrator. Ofir holds MBA and BSc degrees, both from Tel Aviv University, the latter with majors in communications, signal processing and bio-medicine. He lived for six years with his family in Belgium during which he had the opportunity to become familiar with the diverse multinational mix making up the new Europe.


 Yossi Zlotnick, Co-founder and CTO

Yossi has five years experience managing and leading large-scale development projects in telecommunications and signal processing, from idea-stage to completion. He was a Captain during his military service with the IDF, working on the same projects and with the same levels of responsibilities as APM Co-founder Ofir Perl. 

Yossi was admitted to the Technion Israel Institute of Technologys prestigious Excellence Program that enables exceptional students to learn differently and to think outside the box. He earned a BSc (Summa Cum Laude) from the Technion and an MSc (with honors) from Tel Aviv University, both degrees in electrical engineering. He specialized in high-diversity MIMO channel coding.


 Yossi Rahima, CFO
Yossi is an accomplished business and financial consultant with over 25 years' experience providing strategic and fiscal planning services to leading high technology companies in Israel.
He served as CFO at Zend Technologies, Xmpie, M.C.M. Environmental Technologies, and Ornet NeuroVision and Light Instruments Ltd., and as a consultant to Clal Industries, ICl, Indigo, the Aurec Group and the Strauss-Elite Group. Mr. Rahima was previously the Head of Business Planning and Reporting at Scitex Corporation Ltd., where he designed and implemented systematic planning procedures and was responsible for annual corporate budgets, monitoring worldwide subsidiaries, raising funds for R&D and investment activities, and implementing performance measurement systems. Early in his career Yossi was the senior manager of Tadirans Home Appliances Division.

Yossi holds an MBA in Finance and Human Resources and a BA in Economics and Social Sciences, both from The Hebrew University, Jerusalem.


 Mordi Perl VP Sales, Strategic Markets

Mordi has a proven track record with 30+ years of marketing and sales of high technology products in Europe, the Far East and the Middle East. He has served in CEO, General Manager, and VP positions with leading-edge manufactures of sophisticated systems for the digital printing and graphic arts markets.

Prior to joining APM Mordi was CEO of CarPro Systems, developer and producer of state-of-the-art automation and artificial intelligence software solutions for leasing, renting, fleet control and garage management in the automotive industry. He shepherded the successful sale of the company to one of the firm's resellers in The Netherlands.

Mordi holds a BSc degree in Industrial Engineering from Ben-Gurion University and MBA from Tel Aviv University.


 Avishai Bartov, VP Research & Development

Avishai has extensive experience leading and managing multidisciplinary R & D groups responsible for creating innovative applications and products, most recently as a director in Applied Material in the fields of CAD, image processing and SEM imaging. He has hands-on experience defining technical concepts as well as market requirements, and is a holder of a number of patents.

Avishai earned a BSc (Cum Laude) from the Technion and an MSc from Tel Aviv University, both degrees in electrical engineering. He also holds a graduate diploma in business administration from the University of Bradford (UK).


 Tal Laufer, VP Operations

Tal's background includes nine years service in the Office of the Prime Minister, two of them in diplomatic assignments abroad. He has successfully managed large teams executing difficult and complex projects and involving professionals drawn from multiple disciplines. Tal is a graduate of the Executive International Masters Program in Commercial Law (LL.M magna cum laude), offered by The Buchmann Faculty of Law at Tel Aviv University in collaboration with the Boalt Hall School of Law, University of California at Berkley, USA, and is a member of the Bar in Israel. Tal also holds BA (with Honors) in Government from The Interdisciplinary Center Herzlia (IDC).


 Andy Foust, VP of Sales North America

Andy has over 20 years of experience in process engineering, instrumentation and analytics and has an extensive background in industrial level measurement.
Prior to joining APM, he was a regional sales manager in the United States for Siemens Industrys Process Instrumentation & Analytics, part of the companys Sensors and Communications business unit, a global leader in complete engineering solutions from process orientation to process return. His broad experience includes 15 years at Siemens / Milltronics in various positions, from regional field service technician to regional sales manager, and five years at ProQuip (an instrumentation rep firm in the Chicago area).

Andys professional career began in the United States Navy, where he served for seven years as an aviation fire control technician on the navigation and weapons systems of the A6 Intruder (a twin-jet all-weather medium attack aircraft) and on the Phalynx close-in shipboard defensive weapons.




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